The Study of the Improvement Mechanism of the Efficiency of Social Network

The paper discusses the connotation and constituent factors of the efficiency of social network (ESN). Applying the theory of structural holes, the study analyzes impact factors of ESN on the structural level, the resources level and the strategic level such as structural autonomy, nonredundancy and structural holes strategy. The effect mechanism model of ESN is established according to the active routes among constituent factors and impact factors. Data collected from 266 samples is used to validate the theoretical model by the structural equation model (SEM). In the light of the result of the operation, causation and interrelation among factors is researched. Based on this, the paper gives practice propositions of raising ESN.